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HOW TO TAKE THE PERFECT #SUNSETSELFIE

There’s just 3 easy steps to capturing the perfect #SunsetSelfie 1.) Wait for it….The sun should be visibly on the way down, painting the…

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ENCORE!

Get ready… MORE amazing new outfits designed by Lucy Hale arrive in stores and online at HollisterCo.com Friday, August 29! Check out some of…

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CUSTOMIZE YOUR KEDS

Looking for an easy way to customize your Keds?! All you need is some puffy paint, fabric markers, and some jewels! You can find…

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WILD AND FREE

There couldn’t have been a more perfect way to finish Summer Break at the Hollister House than with a performance by Lucy Hale! Pretty…

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THE FREESTYLIN’ TIMEFLIES

On the heels of their newest album launch, After Hours, and in the middle of their US Tour, “Electro Hip Hop Dub-Somethings” Timeflies turned…

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FLOWER CROWNS TO DIY FOR!

We’re in the midst of music festival season, which means it’s time for flower crowns! LA-based flower crown designer, Carolyn Brown, dropped by the…

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WALL OF SOUND

So Cal-based Bad Suns and Norwegian electronic duo Lemaitre definitely set a record for volume levels at the Hollister House. Bad Suns perform We…

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THE MANE EVENT

Nothing says laidback beach day like a braided hairstyle. Check out these must-try braids from the Hollister House Braid Bar! Braid Breakdown: Here’s a…

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FOURTH OF JULY COOKOUT

Happy Fourth of July, from me and all my friends! Draw some outfit inspiration from my favorite outfits I’ve spotted around the Hollister House…

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So Cal Tracks

So Cal Stylist

  • Hollister #SoCalStylist: Floral Fixation

    A flower crown is the perfect hair accessory! Check out my video, get some inspo, and share a pic on Instagram with the tag #SoCalStylist. I'll feature my faves! - Davia, #SoCalStylist

  • Hollister #SoCalStylist: Festival Ready

    Drapey knit T-Shirts are perfect for music festivals. They go awesome with everything! What are you wearing to music festivals this year?! Show us on Instagram with #SoCalStylist.

  • Hollister #SoCalStylist: Style Q&A with Frankie

    #SoCalStylist Frankie is at The Parker Palm Springs, talking trends and answering fans' style questions! Tweet your questions with the tag #SoCalStylist!